Kevin Zahn's Blog
My Blog for Public Relations Writing

TOW – Week Three

Why are comments such an integral part of blogs?

A blog that doesn’t allow comments seems to me to be saying “this is the final word on this topic.”  To me it seems there’s something formal about such publications — they distance themselves from users; they hold themselves up as a paragon rather than engaging “on the level” with users.  Comments are soo important because it involves engagement betweet the poster and the reader to find a deeper meaning.

What advice would you offer on writing effective blog comments?

I would ask a good question that would engage the reader and spark some interest.  This would allow readers to learn more about a topic and become more involved.


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